Indie pop vocalist Lykee Li has been selected to collaborate with Gucci in celebration of its timeless Lady Web shoulder bag, in a breathtaking and dreamy short film for Gucci Spring 2015.
Set to the beat of Just Like A Dream this romantic summer short film is artfully stunning. In line with Gucci’s RTW 70’s inspired collection, by creative director Frida Giannini. Frida was inspired by Gucci’s heyday and it’s blatantly apparent in this short film and we are all about it!
The film is rich in dreamy moments featuring the Lady Web bag and this season’s Spring 2015 look by Gucci; and yes- Lykke Li slayed these looks! The luxe 70’s look at Gucci included swingy cropped culottes with exaggerated turn-ups and shirt dresses with white shoelaces criss-crossing up the sleeves paired with across plunging necklines.
The Boho look dominated with dresses in understated retro prints, topped with gilets bursting in deluxe patchworks, made from snakeskin, Mongolian and glossy goat hair.
Ride shot gun with Lykke Li, as she takes us through her day as a creative artist from the road to beautifully designed spaces, featuring the timeless Lady Web shoulder bag in suede, leather and gg canvas styles, all while discovering inspiration in the little things. Shot in day to night story, the viewer is taken to the world of Gucci through the eyes of an indie artist. Experience the viral campaign with 55,079 hits and counting!
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